After graduating from the Vega School of Brand Leadership in Cape Town, South Africa, Gregory Wylde has worked in a variety of roles as an art director and graphic, user interface and multimedia designer, both on the client and agency-side.
In his career to date, Greg has gained experience with blue-chip clients in a broad range of sectors, from financial services to technology and encompassing fashion, the arts and culture. Prominent organisations with whom he has worked include Samsung, First National Bank, FNB Private Clients, RMB Private Bank, Investec, Primedia, Marianne Fassler, the South African Mint, Business, Arts South Africa (BASA) and Strauss & Co.
Connecting the dots through his upbringing, Gregory Wylde was almost certainly destined for a career and life in graphic design and branding but he also has an equally impressive background in music theory and performance – classical and contemporary. It is to this lesser known, artistic side of his personality, that Greg likes to attribute his balanced, logical and creative approach to the way he works and thinks.
During his BA in Creative Brand Communications, Greg was shortlisted in the student category for Publication Design at the Loeries, and won two Television for Good (TAG) Awards.
Greg is passionate about typography and idea-led brand identity design, which is always grounded in sound research and strategy. The result of his obsessive attention to detail is creative work that is disciplined, succinct and refined – qualities that have prepared him perfectly for his current role in a global luxury brand agency.
Gregory Wylde enjoys working on projects that are meaningful and believes in the power that graphic design has to help transform brands and their surroundings. He is on a personal mission to produce branding solutions that achieve their objectives through design that is at once clear, memorable and appropriate.