Alberghi Vini e Cultura is a new hospitality brand designed expressly for an elite set of global luxury travellers that wish to cultivate and indulge their love for life’s finest pleasures.

The hospitality concept is distinguished by its rare blend of beautiful surroundings, elegant design, world-class viniculture, local gastronomy and live classical music.

Alberghi Vini e Cultura provides intimate access to uncharted wineland experiences — the landscape and lifestyle, people and product of the land, as well as a carefully curated calendar of live performances given by the brand’s unique musicians in residence: leading classical talents that daily animate the hotels’ recital rooms and bars.

Revelling in a deep appreciation for high culture, the vision of the brand is to operate a small collection of around a dozen exceptional luxury boutique hotels in the world’s undiscovered or underdeveloped winelands.

By sensitively restoring redundant heritage properties, including noble townhouses, wine estate villas and country manors, Alberghi Vini e Cultura is promoting a sophisticated and contemporary vineyard farmhouse aesthetic that fashions an equilibrium between the natural and the contemporary, the historical and the new.

Always characterised by conviviality and celebration, Alberghi Vini e Cultura hotels are innately rich in creativity, romance and natural beauty. Alberghi Vini e Cultura hotels have a driving desire to protect and promote the richness and diversity of the world’s cuisine and traditions of hospitality.

The brand's first project is set in a secluded central location in the thriving town of Pieve di Soligo at the heart of the Prosecco DOCG. Villa Vendri has been designed as a luxury boutique hotel comprising 57 rooms with striking contemporary amenities.

Dating back to the 17th century, Villa Vendri was formally the private residence of the Vendri family who were of Venetian nobility. The villa comprises three-storeys of noble floors that feature traditional elements such as richly worked Venetian terrazzo floors, wall alfrescos, and enchanting courtyard gardens that look out to the Dolomites.

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